Miniklub, one of India’s top kidswear brands, has appointed Shahid Kapoor and Mira Kapoor as its first-ever brand ambassadors. This month, Miniklub will roll out its fresh campaign, “Dads Will Be Dudes,” celebrating the modern dad’s evolving role – hands-on, insightful, and fully attuned to his child’s needs.

The campaign aims to reshape conventional views on fatherhood, appreciating today’s dads who are just as committed to parenting as moms. “Dads Will Be Dudes” reflects the spirit of fathers who take pride in being present, involved, and always ready for their children’s next big moment.

Shahid Kapoor, a devoted father himself, revealed that fatherhood has been incredibly fulfilling for him, being a role that’s always on. He said, “ It’s not just about helping out—it’s about being there, day in and day out, for your kids.”

Talking about Shahid, Mira Kapoor said watching him in his role as a father has been inspiring, and it’s heartening to see how far dads have come in redefining their parenting roles.

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Miniklub’s Director, Anjana Pasi, stated that with ‘Dads Will Be Dudes,’ they want to spotlight the modern father-child bond. Today’s dads are just as involved in their children’s lives as moms, and Miniklub wanted to present this in a fun, relatable way, Pasi added.