Just days after Shraddha Kapoor interviewed Varun Dhawan for Ajio’s ambassador role, the duo is already working together for the clothing e-commerce brand owned by Reliance.

In one ad, they are on a film set, dancing to a song while trying to convince director David Dhawan, who is also Varun’s father, to shoot the movie in Paris. Their reason? They want to shop. In another ad, they show up at a funeral scene dressed in trendy outfits, leaving David Dhawan visibly puzzled.

Also Read :- Flipkart Brings 10 Lakh Styles to Customers with End-of-Season Sale and New App Features

Both ads promote Ajio’s Big Bold Sale, offering discounts of 50% to 90% on over 20 lakh styles and 6,000 brands. Shraddha, familiar with the brand since 2022, has been its ambassador and continues to represent it.

Ajio’s sale faces stiff competition from Myntra’s End of Reason Sale, which features stars like Kira Advani, Shah Rukh Khan, and Karan Johar. Flipkart’s sale, also targeting Gen Z shoppers, has added to the rivalry in the fashion e-commerce space.