Flipkart announced its ‘End of Season Sale’ (EOSS) starting December 7, 2024. The sale will feature over 10 lakh styles from brands and sellers across India. The event includes updates to the Flipkart app, expanded collections, and new features like ‘Play’ and Video Commerce. Customers can explore deals throughout the week-long event.

Flipkart Minutes will provide quick delivery for 50+ product categories. The increased scale of orders will offer last-mile delivery workers additional earning opportunities. The sale will deliver high-quality styles to all serviceable locations in India.

Customers can access bank offers on Axis Bank and Bank of Baroda cards during the sale. Pallavi Saxena, Senior Director of Flipkart Fashion, said the sale focuses on trends and creating a better experience for Gen Z customers. Flipkart aims to expand its product range and improve the shopping experience.

What’s New This EOSS?

• User Interface Updates

  • The Flipkart app will have a new homepage with updated colours, sharper visuals, and widgets.

  • Search results will highlight trendy products.

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• Trend Discovery

  • Products will have tags like #StreetStyle and #BohoChic to help users explore trends.

  • Homepage widgets will recommend trending styles.

  • College influencers will create content to showcase trends.

  • Infinite feeds on the homepage will include filters and highlights.

• Styles for All

  • Women’s options include wide-leg jeans, sequin sarees, and baguette bags.

  • Men’s styles include retro sunglasses, turtleneck shirts, and oversized fits.

  • Spoyl will feature 10,000 new styles for the party and winter seasons.

Flipkart also launched two TV ads on Gen Z trends and partnered with influencers to promote curated styles and deals. The sale focuses on fashion, footwear, and accessories for all customers.