BigBasket, a TATA Enterprise, is bringing Christmas cheer by having its delivery partners dress as Santa Claus for select customer deliveries. This activity is happening in cities like Hyderabad, Pune, Bengaluru, Vizag, Nagpur, Kochi, Thiruvananthapuram, and Ranchi.

The platform has also launched a Christmas Shop on its app, providing items like Christmas trees, decorations, baking supplies, and gifts. The gift options include perfume sets, earphones, speakers, toys, and chocolates.

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Anand Bhaskaran, head of digital and marketing communications at BigBasket, shared that the initiative is aimed at enhancing the festive experience for customers. Delivery is being promised within 10 minutes, along with the Santa-themed surprise and a curated range of holiday essentials available through the Christmas Shop.

Influencers such as Kusha Kapila, Danish Sait, Aatman Desai, and Agasthya Shah are promoting the Christmas Shop.