Lux Appoints Suhana Khan as Brand Ambassador on its 100th Anniversary

By Elets BrandStory - 02 May 2024
Suhana Khan

Lux, a leading soap brand under Unilever, is celebrating a century of excellence since its launch in 1924. With a presence in over 100 countries worldwide, Lux boasts a rich legacy dating back to Hollywood’s golden era starring stars like Elizabeth Taylor, Audrey Hepburn, and Marilyn Monroe.

Over the years, Luz has curated a lineup of distinguished ambassadors including Shah Rukh Khan, Virat Kohli and Anushka Sharma, Aishwarya Rai, Katrina Kaif, Shu Qi, Kareena Kapoor, Isyana Sarasvati, and Dilraba Dilmurat.

Marking its 100th anniversary, LUX unveils Suhana Khan as the brand’s fresh ambassador for their iconic body wash line. Suhana embodies confidence and authenticity, symbolizing a new generation that is bold, unapologetic, and empowered.

Expressing her excitement about her association with LUX, Suhana Khan shares, “I am deeply honoured to be a part of LUX’s centenary celebration and to represent a brand that has epitomised beauty and elegance for generations. LUX has not only adorned the self-care rituals of women worldwide but has also been a beacon of empowerment and self-assurance. As they mark this remarkable milestone, I am thrilled to embark on this journey with LUX, a brand that resonates with my values of confidence and authenticity. Together, we aim to inspire others to embrace their uniqueness. Here’s to a century of excellence and to many more years of making women own their beauty.”

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Severine Vauleon, Global Brand VP of Lux, adds, “For a century, LUX has redefined indulgence with its exquisite fragrances, challenging conventional beauty standards and empowering women worldwide. Crafted in collaboration with the world’s leading perfumers, LUX remains dedicated to inspiring moments of self-care and luxury. With Suhana Khan joining our journey, we aim to inspire the next generation of women to embrace self-care rituals and express their beauty unapologetically.”

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