Muthoot Pappachan Group Appoints Shahrukh Khan as its New Brand Ambassador

By Elets BrandStory - 29 May 2024
Shahrukh Khan

Muthoot Pappachan Group (MPG), a 137-year-old business conglomerate in India, popularly known as Muthoot Blue, recently announced Shah Rukh Khan as its brand ambassador.

The collaboration marks a significant milestone as the brand aims to enhance its presence. By teaming up with Bollywood sensation Shahrukh Khan, the brand can connect with a diverse audience across India, the company stated in a press release.

Commenting on the collaboration, Thomas John Muthoot, Chairman of the Muthoot Pappachan Group, stated, “It’s a significant milestone for us. Shah Rukh doesn’t just bring his star power—he also embodies the humility and self-made success that align with our core values.” He continued, “Shah Rukh Khan’s journey mirrors our commitment to making services accessible at various touchpoints across our companies, reinforcing our mission to empower the common man across the nation. His life story perfectly illustrates the power of dreaming big and realizing those dreams.”

In his role as the group’s brand ambassador, Shah Rukh Khan will be seen in MPG’s campaigns across multiple channels, promoting their services. The partnership underscores MPG’s outlook and firm dedication to fostering the country’s financial growth and aspirations. Shah Rukh Khan’s iconic status further magnifies this narrative, resonating with customers across all age groups, while inspiring them to dream big.

Expressing his excitement, Shahrukh Khan , remarked, “Joining the esteemed Muthoot Pappachan Group as their brand ambassador is an exciting step. With a century-long legacy, MPG has immensely contributed to India’s financial landscape. I look forward to inspiring individuals across the country to dream big as MPG turns those dreams into reality with their easily accessible bouquet of products.”

Shaji Varghese, CEO of Muthoot FinCorp, said, “Shah Rukh Khan represents more than just fame; he embodies humility and self-made triumph. He connects with our target audience as an ordinary individual who dreamed big and turned his dreams into reality.”

Related Marketing