Burson, a global communications agency, officially launched today, introducing a redefined brand identity and new client and talent offerings. Leveraging its heritage of creativity and innovation, Burson aims to build and protect reputational capital for its clients, a vital asset in today’s complex and uncertain environment. Global CEO Corey duBrowa highlighted the importance of a strong, action-grounded reputation communicated creatively to enhance perception and performance.

The launch includes a modern visual identity inspired by the power of light, symbolizing Burson’s commitment to insightful and bold advisory solutions. A new framework and consulting methodology assess and manage reputation capital across four pillars: company actions, communications, social narratives, and stakeholder beliefs. The Burson Innovation Portfolio, incorporating AI-enabled tools with human intelligence, offers precision in audience targeting and culturally relevant creative solutions across five suites: Sonar, Decipher, Creators, Specialists, and Fount.

Global Chairman AnnaMaria DeSalva emphasized the integration of AI and human intelligence to help clients navigate risks and opportunities, fostering innovation and value creation. Burson’s new learning academy focuses on leadership and skills development, ensuring teams are equipped to counsel clients effectively. The Burson Academy offers curricula in leadership, client excellence, reputation management craft, and AI/innovation.

The agency group, including Axicom, Burson Buchanan, GCI Health, and Hill & Knowlton, leverages considerable in-house experience to provide unrivaled client counsel. The launch marks a significant step in Burson’s commitment to driving growth and transformation for clients and employees.