Rapido, India’s largest bike taxi app, has recently partnered with PubMatic, a leading independent technology company known for transforming the digital advertising supply chain.

This strategic collaboration will enable advertisers on the PubMatic platform to engage directly with Rapido’s young, digitally savvy user base. The partnership provides a new touchpoint for advertisers to connect with high-intent, capable customers while they are on the move.

Commenting on the collaboration, Vivek Vashishta, Director of New Initiatives at Rapido, remarked, “We look forward to augmenting our programmatic advertising offering through our partnership with PubMatic. We believe that a combination of our contextual inventory, intent-driven audience and PubMatic’s advanced programmatic technology, will enable advertisers to drive value-driven campaigns. Through this partnership, we are poised to create meaningful connections between brands and consumers, driving mutual value and fostering long-term success in the digital advertising landscape.”

Amit Yadav, Country Manager for South Asia at PubMatic, added, “We are thrilled to collaborate with Rapido to offer our advertisers access to Rapido’s highly engaged and diverse user base. As advertisers increasingly seek to leverage commerce platforms and data for advertising, this partnership allows them to tailor their campaigns to effectively reach their target demographics. Our Collaboration with Rapido underscores our commitment to providing advertisers, publishers, and commerce players with the tools they need to thrive in today’s digital landscape.”