Spotify, the popular audio streaming platform, has recently unveiled its new campaign “Music Magic Hai” available in four languages- Hindi, Tamil, Telugu and Malayalam. This campaign aims to showcase the transformative power of music in everyday life, coinciding with the release of the two ad films.

The first ad film features a group of people of young men preparing for a football match while jamming to the song“ Kandhon se milte hai Kandhe”. The song symbolizes their preparation for the battlefield of the football match, emphasizing unity and solidarity, much like the soldiers depicted in the film “Lakshya.” The advertisement illustrates how Spotify has enabled these men to come together, sharing the “sound of unity,” with the narration highlighting how music transforms a group of individuals into a cohesive team.

The second film takes a completely different approach by taking viewers back in time with songs from the golden era of Bollywood. An old couple is dancing, featuring the retro classic” Aap Jisa Koi” from Qurbani. The film illustrates the eternal appeal of the streaming platform with timeless hits for everyone to jam their hearts out.

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Commenting on the campaign launch, Neha Ahuja, Head of Marketing, at Spotify India, remarked, “Music is a powerful medium that can transform your mood, and make and mend relationships. It has the power to make everyday moments magical. The new Spotify campaign aims to bring these emotions and moments to life, resonating deeply with Indian listeners.”