Axis Bank has launched the next chapter of its signature Dil Se Open campaign, this time with a new twist: Har Raah Dil Se Open. This latest effort focuses on the unsung heroes of the banking world, Axis Bank’s 100,000-strong workforce, dedicated to customer service.

The campaign, with five thoughtfully crafted films, zooms in on different segments of the bank’s clientele: salaried individuals, senior citizens, entrepreneurs, high-net-worth clients, and customers from India. It shows Axis Bank’s reach with its 5,577-branch network, along with the seamless integration of Citi employees into its growing family.

Also Read :- Lara Balazs Takes Helm as Chief Marketing Officer & Executive VP of Adobe

Rajiv Anand, Deputy Managing Director of Axis Bank, stated that in a world full of uncertainties, an organisation that prioritises its consumers will always remain relevant. Anoop Manohar, Chief Marketing Officer, informed that the campaign is about building human connections, not just handling transactions. “In a world where technology often takes center stage, we believe it’s our people who make all the difference,” he added. The campaign was developed by Lowe Lintas, and can be viewed across television, digital platforms, and social media.