CollegeDekho, India’s leading higher education platform, has unveiled its first brand campaign highlighting its role as a trusted expert guide for students seeking the right college. CollegeDekho aims to help students in finding suitable colleges and support institutions in providing quality education. The campaign underscores the brand’s commitment to aiding students on their educational journey in India and will be aired on TV, OTT, and Digital Platforms, post the release of their HEART Report 2024.

Commenting on the campaign launch, Ruchir Arora, CEO and Co-Founder of CollegeDekho, said, “We have consistently dedicated ourselves to assisting every student in finding the right college and pursuing an outcome-oriented higher education degree. This campaign is meticulously crafted based on the profound insights from our HEART report, and I am confident it will empower millions of students to seek our expert guidance in achieving their ideal career aspirations.”

Abhinav Upadhyay, Chief Marketing Officer, CollegeDekho, expressed excitement about the campaign launch, stating, Our first ever brand campaign reflects our belief in the power of right guidance altering someone’s life trajectory. The campaign is built around a simple yet powerful insight. Parents do everything they can, sometimes going beyond their means to make their child’s future better. Yet when it comes to choosing a college, they need a trusted expert. Hence at CollegeDekho, we are committed to democratizing access to expert college guidance, ensuring that no dream goes unfulfilled, regardless of a student’s background. Our objective is to provide a comprehensive trusted guidance and learning ecosystem for higher education needs across India. We strive to be the trusted partner for both students and colleges, ensuring outcomes that benefit every student, the society and the country at large.”

The brand campaign depicts a touching story of a father’s unwavering dedication to his son, guiding with with love and foresight from childhood to important life decisions, aligning with CollegeDekho’s mission as a trusted education guide. Launched in five languages, the brand film emphasizes CollegeDekho’s expert guidance, aiming to eliminate confusion and build trust as a reliable resource for college information.