As the monsoon season approaches, Crocs has launched its latest campaign “ Splash Your Style.” The campaign aims to target Genz, encouraging self-expression through music and dance. The campaign features global dance group Quickstyle, alongside Indian influencers Shantanu Maheshwari, Ruhee Dosani, Sheetal Perry, and Aakash Thapa, each showcasing their unique dance styles.
Conceptualised and produced by Kulfi Collective, the campaign film highlights each artist dancing their way through the monsoon in their distinct styles. The film depicts a sudden rain shower, sparking delight and dance across the cityscape. Each dancer, wearing colourful Crocs with personalised Jibbitz charms, uniquely expresses the joy of the Indian monsoon—through playful puddle jumps, romantic bus stop duets, or energetic café performances.
Accompanied by a special rendition of ‘Barso’ by Ritviz, their movements evoke joy, optimism, and spontaneity. Through the ‘Splash Your Style’ campaign, Crocs positions itself as the ultimate accessory for monsoon fashion, promoting authenticity, engagement, and effortless style against the backdrop of a rainy day.
Commenting on the new campaign, Yann Le Bozec – Crocs EMEA/LATAM/INDIA & Hey Dude international marketing Vice President said, “Monsoon season is a unique cultural moment, filled with significance, that deeply resonates with our audience. Our new campaign is crafted to honour this vibrant season and perfectly aligns with our brand’s vision of promoting genuine self-expression and comfort. Through music and dance, and by partnering with popular local figures, we’re engaging with Gen Z in a way that is authentic, engaging, and reflective of their dynamic spirit. This campaign highlights our commitment to creating meaningful connections and celebrating individuality through every splash.”
Mitali Sharma, VP of Production at Kulfi Collective, shared her excitement, “With ‘Splash Your Style,’ we aimed to capture the essence of the monsoon season and the individuality that Crocs celebrates. By blending dynamic dance sequences with the unmistakable joy of rain, we’ve created a campaign that not only highlights the versatility and fun of Crocs but also resonates deeply with their young audiences across India. This film is a testament to the power of music, movement, and unfiltered self-expression. At Kulfi Collective, we pride ourselves on creating culture-shaping content, and with this campaign, we’re redefining how brands can connect with their audience through authentic, vibrant storytelling.”
Having gone live on June 20, 2024, the Crocs ‘Splash Your Style’ monsoon campaign has been brought to life via an integrated campaign across social, digital, retail and e-commerce channels.
