As Raksha Bandhan approaches, Ferns N Petals ( FNP), India’s premier gifting platform, has launched its new campaign “Rakhi Banayein Khaas.” The campaign redefines the traditional concept of Rakhi by emphasising the special bond between brothers and sisters.

Coinciding with the campaign is the release of a brand film depicting the story of a young badminton player who receives a Rakhi package from his sister. The film, launched across digital media, highlights the importance of belief and how a simple thread can empower one to achieve what seems difficult. Whether siblings are together or miles apart, the love and support they share can help them overcome any challenges.

Expressing excitement about the campaign, Avi Kumar, Chief Marketing Officer at FNP, shared: “At FNP, we understand that Raksha Bandhan is more than just tying a thread; it’s about reinforcing the bonds of love and protection between siblings. Our campaign, ‘Rakhi banayein khaas,’ is designed to help our customers create magical moments, whether celebrating together or apart.”

Also Read | Spotify Unveils Its New Campaign “Music Magic Hai”

FNP, a prominent name in the gifting industry, offers an extensive collection of Rakhis and gifts catering to diverse tastes and budgets. Alongside Rakhis, the collection includes chocolates, sweets, dry fruits, and curated gift hampers. Additionally, FNP provides return gifts for brothers to express gratitude and appreciation.